We’re Alise and Darta - two friends, two mums, and the team behind EasyBub.

The idea started during maternity leave, when we realised how much baby equipment families are expected to own and how little of it is actually used. Travel prams, cots, and baby bouncers quickly filled our homes, even though we only needed them for short stages, visits from family, or travelling around the UK.

We kept thinking: parenting shouldn’t require buying everything.

What if families could simply rent high-quality baby equipment when they needed it - whether for holidays, guests visiting, weekends away, or everyday life? A way to avoid the upfront costs, the clutter, and the waste, while still using beautiful and reliable products.

So we created EasyBub, a UK baby equipment rental service designed by mums, for families.

Inspired by Scandinavian living, we believe parenting can feel calmer and lighter. We focus on practical essentials, gentle tones, and thoughtful design that fits naturally into family life. Renting instead of buying means less storage, less stress, and more flexibility as children grow.

Every item is carefully selected, safety-checked, and hygienically cleaned before each rental. We only offer products we trust and use with our own children - because for us, this isn’t just a business, it’s everyday parenting too.

EasyBub helps families travel lighter, host easier, and enjoy the baby stage without being surrounded by things they don’t need forever.